Arizona Sun Silks has developed an “in-house” customer database from the quality leads sent to us by the Home & Design Idea Center. Our database currently contains more than 1,000 valid inquiries made by potential customers visiting our space. The number of leads giving valid information is currently at about 87 percent. The return on our investment with the HDIC in these economic times is more than what we had hoped for. The ongoing advertising campaign that the HDIC implements along with our in-house mailings provides us with a targeted marketing approach for success.
— Gene Goerke, Owner, Arizona Sun Silks
The Home & Design Idea Center has allowed my company to continually prosper in these challenging economic times. It has provided us with high quality leads that we have converted directly into sales closes. The marketing provided by the Center drives the right target audience for anyone considering a home improvement project. The staff and the facility are top notch.
I’m very happy to have made the choice to showcase my business with the HDIC and plan on being a partner for many years to come. I am very pleased with the results. Keep up the good work!
— Praveen Puranam, President & CEO, Custom Creative Marble and Granite, Inc.
Just a short note to tell you how pleased we are with the Home & Design Idea Center. Modern Closets has many avenues to select from to place our marketing. We are committed to this unique concept and have fully invested our time and effort at the HDIC. Our investment has paid off and to date we’re very pleased with our return on investment. I have no doubt we will continue to see growth in these trying economic times through our partnership with the HDIC.
— Eric Marshall, Owner, Modern Closets
Once the Home & Design Idea Center was completed, we were — and are — very pleased with the quality and pride that was taken in making the Center a first-class operation. We appreciate their management and quality control, which benefits all vendors. The staff has been very helpful, courteous and accommodating. Our investment into the HDIC has proven over the past months to generate several weekly leads. We schedule many new appointments on a regular basis and have had multiple contracts.
— Brad Christensen, Owner, BCRenovations and CC Interior Designs
After walking through the nearly built-out Home & Design Idea Center, I quickly knew this was the venue our company needed to enter the Scottsdale market. Prior to completing our vignette design, we closed our first sale, which totaled more than several times the cost of our space and the leads continue to come in. We are looking forward to seeing the full potential of our completed space, as well as an even greater return on our investment.
— Greg Heden, President & CEO, Premier Kitchen & Bath
I wanted to take this time to thank everyone at the Home & Design Idea Center in Scottsdale. Your staff has always been courteous to our potential customers and the feedback has been wonderful. The location is ideal for our clientele and we have been very successful in closing on average one out of every six leads. We feel this is excellent, considering the state of the economy. We look forward to a “win win” relationship for many years to come!
— Charlie Ferer, President & CEO, Paradisegreens.com
We are very happy with the responses we are getting from the Home & Design Idea Center. What we have found is that the caliber of people that have come through the center are ready to remodel and can afford to do it. When we get the leads, we contact them first via email, thanking them. Then we call the people inviting them to our showroom. I would say that we have received a good response from the clients. We have made seven deals in the past three months. They average about $5,000 per ticket, which has well paid for the cost of us being in the HDIC. It has been a great return on our investment. I thank you for the opportunity.
— Scott Moore, President & CEO, Arizona Flooring Direct
“In order to add instant credibility, we located our business in the Home & Design Idea Center. Since then, we have written over $400k in business…that is a return on investment that very few marketing pieces can boast! The overlap of promotions such as the Second Weekend Home shows, HDIC events and the ability to use your conference centers added huge value to our company. The Center also helped us to build networking opportunities and relationships with over 200 other business owners located within the center.”
— Tim Maas, President, CEO, Backyards Unlimited
The day after signing your contract we had no more than boxes on the floor and three white walls. Oh yes, and a very small sign with a small bar code. That evening I received an e-mail notice indicating I had been scanned three times. I was floored. That was the beginning of an unbelievable journey to nimagined success. In the following 12 weeks we received 300+ leads that resulted in a large percentage of appointments and sales. There is no question in my mind that HDIC changed the course of my company and my life.”
— Douglas Schramm, President, CEO, Exclusively Tankless, Inc.
“In the month of December 2010 alone, Phoenix Energy Products DBA PEP Solar, closed more than $158,000 dollars in business. The unique branding the Home & Design Idea Center brings to the business community is something no one has ever seen. PEP Solar believes this ultra specially designed environment is in fact creating greater opportunity for our business.”
— Bonnie Katz, President, CEO, Phoenix Energy Products – PEP Solar
“Since November 2010, when we first set up our vignette space at the Home & Design Idea Center, we have had numerous leads, I am very happy and pleased to say that many of the leads we received have converted directly to sales. The location at the HDIC is our only showroom and has proved to be a valuable investment for Door Conversions. The HDIC has proven to be a great return on our investment.”
— Rick Hunt, President, CEO, Door Conversion
“I’ve been impressed with Michael’s vision and his passion for HDIC from the outset. I’m very pleased with the quality of the displays and the professionalism of the staff.
My first encounter with the building (when the layout was just tape lines on the floor) showed me a well designed space. The pathways, which meanders thru the entire building, gives each vendor equal exposure.
As a custom modern furniture designer/maker, I have a specialized product and client base. HDIC has given me the perfect advertising vehicle- a great sales tool in a beautiful environment.
The quality leads and my new clients have enabled me to pay for a year’s rent from my first commission.”
— Loyd Parker, Owner, Loyd Parker Design
“So far I have closed a kitchen and bar remodel in the Troon North in Scottsdale in February 2010. This was approximate $28,000 for cabinets, countertops and backsplas. I will let you you about my next closing,
I am working with a couple right now.”
— Fanny Ruttinger, CEO, Innovative Cabinetry Designs, Inc.
“On behalf of Booth Built Patio Products, LLC we would like to share with all future clients and vendors who visit or become part of the Home & Design Idea Center that your experience will be graciously positive. We have enjoyed being a part of the center now since November 2009. The staff at the center has been more than accommodating to our needs, we share and exchange ideas in a very pro-active manner. We are now experiencing more and more interest from clients who have visited our vignette months ago and are ready to receive us in their home for a design and quote. Current and future customers are telling us the experience at the center and the follow up on behalf of Booth Built Patio Products, LLC has been fantastic. I personally endorse the Home & Design Idea Center to all.”
— Gabe Assour, Marketing Director, Booth Built Patio Products, LLC
“I am proud to have partnered with the Design Center to launch our product to Arizona and the world. Your advertisements and marketing exposure for our company has been tremendous, and is also evident by our “click count” per day. I feel like we are the anchor tenant — that’s how many clicks we have been getting! With these leads and other events associated with the HDIC, our sales have nearly tripled since we partnered with you. Thank you for the wonderful opportunity to present our product in a most professional, tasteful and respected environment.”
— Charlie Sytek, Owner, LookatMyFire.com
“The concept is great by giving buyers information on the products they desire now or in the future. Having a pipeline of leads to refer back to is great for any business. We have received over 100 leads, allowing us to work our marketing ideas in order to take these leads to actual sales!”
— Steve Randazzo, Owner, Randazzo’s Homes Systems
